A growth oriented Cybersecurity SaaS company with a new Venture Capital owner was in need to develop their first formal competitor intelligence department. With challenges differentiating and promoting their product in a crowded and fast moving marketplace, the executive team wanted to quickly react to changes and strategically benchmark their products against their competitors. 

A strategic plan was developed for implementation, based on the needs of each of the company's key stakeholders (sales, marketing, product development, engineering, executive planning) to access and share insights.  A competitive intelligence software solution was vetted and recommended. A full competitor and product market assessment was conducted, based on insights and needs of each stakeholder.  A recommended plan of action was then presented for the development and ongoing management of the competitor intelligence department.