Upward Associates
OUR WORK
Our work have allowed our clients achieve their goals, provide solutions to their challenges, add value to their customers and increase revenue and profitability
STRATEGY
Health Care - Managed Care
Medicare Advantage Strategic Product Evaluation
A major venture capital firm required a due-diligence, market evaluation and product concept review to evaluate the potential to offer a new uniquely positioned Medicare Advantage product offering for its multiple state Managed Care start-up
MARKETING
Tech - B2B SaaS
Digital Marketing Strategy for Retention and Demand Generation
A leading SaaS (software-as-a-service) company needed a cross-platform digital marketing strategic plan and implementation strategy to educate and promote customer acceptance and renewal/purchasing of a major software upgrade for their two leading B2B products
DEVELOPMENT
Health Care - Quality
Strategic New Business Opportunity Roadmap
A national quality and care management organization sought to expand their current product offerings, revitalize a legacy product and evaluate the competitor marketplace to meet revenue goals and retention due to current market changes and competitive opportunities
INSIGHTS
Non-Profit - Global NGO
Program Evaluation and Satisfaction Survey for Caribbean Region Services
A Global NGO sought a strategic evaluation of their program services and partner satisfaction for their Caribbean regional center to provide insightful feedback to their 23 country partners of accomplishments and future program services
STRATEGY
Tech - Cybersecurity SaaS
Global Competitor Tracking and Strategy Department Development
A venture capital-backed Cybersecurity SaaS (software-as-a-service) company needed to develop a strategic, data-driven Competitive Intelligence function so as to best market and differentiate their offerings in a crowded and fast-moving marketplace
INSIGHTS
Non-Profit - Social Services
Service and Satisfaction Evaluation of Parent and Family Service Programs
An Irish local government social services provider was seeking to evaluate and benchmark the needs of current and expecting parents for health care and education services, including testing new service ideas, and evaluating overall customer satisfaction